Bridge Concepts Limited has partnered UBA Plc with the introduction of co-branded discount cards known as the Naija Green Card.
The card is powered by UBA and it is a chip and pin pre-paid card meant for use on point of sales (POS), online stores and merchant locations within and outside Nigeria.
It enables its holders, including students, to enjoy exclusive discounts on products and services with over 10,000 merchants across the country.
Speaking at the unveiling of the product in Lagos, the founder and initiator, Naija Green Card, Mr. Bimbola Daramola said the concept of the card was in line with its business objective of enabling young Nigerians and students to derive maximum benefits from their limited finances.
He said holders of Naija Green Card will be able to pay for goods and services from a large pool of local and national businesses at a discount ranging from 5 to 50 per cent or more, depending on the service provider or product seller.
On the partnership, Daramola said his company was delighted to collaborate with the UBA Group on the initiative because of the bank’s presence on the African continent as well as its pedigree as the most innovative bank in the digital banking space.
“UBA remains the most thriving institution capable of advancing our course in ensuring the discount culture takes root on the continent, especially as Bridge Concepts Limited plans to extend its business around the world,” Daramola said.
“As it stands today, we have put more than 10,000 businesses, both growing and established, at the behest of students and customers. This partnership seeks to curb challenges faced by consumers through the maximisation of resources, thus increasing their purchasing power,” he said.
In his remarks, UBA’s head, consumer and digital banking, Yinka Adedeji said the partnership could not have come at a better time considering the economic situation in the country that significantly affects the purchasing power of consumers.
“Without a doubt, the move will help alleviate the current challenges as well as improve the living conditions of young Nigerians, students and NYSC members to enable them get better bargains on their needs with little funds so that they can achieve more,” he added.
The card which is designed as a social safety instrument for young Nigerians, students and youth corps members enables access to substantial discounts on products and services, ranging from electronics, restaurants, transportation, medical needs, insurance, entertainment to fashion, and education, among others.