Heirs Holdings has announced the appointment of Ms. Pelumi Fadairo as its director of marketing and corporate communications.
The company said in a statement issued in Lagos that Fadairo will be responsible for driving the group’s strategic marketing objectives and co-coordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors.
Prior to joining Heirs Holdings, Fadairo was the CMO of BizzCloud, a Netherlands-based software company, where she designed and executed strategy and go-to-market plans.
In that role, she led the internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience. She has also provided consultancy for clients across the Fintech, cloud services, Cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies.
Previously, she held senior positions at Dell, where she developed and executed marketing strategies across Europe and emerging markets.
Commenting on the appointment, the group chief executive officer of Heirs Mr. Emmanuel Nnorom said Fadairo’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns make her well qualified to take on her new role.
“Heirs Holdings is at an important growth stage, as we expand and deepen our investments within the twenty African countries where we operate,” he added.
Also commenting on the appointment, Heirs’ chairman, Mr. Tony Elumelu said: “As we are increasingly impacting lives across Africa, through our investments and our commitment to growing social and economic wealth, the role of marketing and communications is increasingly important.
“Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent.”
Heirs Holdings is an African proprietary investment company with a pan-African footprint across 20 countries and investment interests in the financial services, power, oil and gas, real estate, hospitality and healthcare sectors. Its operations are rooted in the economic philosophy of Africapitalism; a call-to-action for businesses to make decisions that will increase economic and social wealth in the nations where they operate.