The management of BUA Cement has proposed to reduce its price of cement despite limiting factors including high energy and transportation costs.
The company’s general manager, south-south, Mr. Nasir Ladan, stated this in Port Harcourt, Rivers State at a one-day training workshop on ‘optimising cement usage to achieve better quality and yields of blocks.’
“We are working hard to bring prices down despite limiting factors, especially high energy and transport costs. We have brands that fit into all regions and climatic conditions in Nigeria. BUA can serve well in Sokoto as well as in the Niger Delta. We have a combination that is good and strong at all times and in all regions,” he said.
He also disclosed that the company would inaugurate another production line in January next year so as to increase its market share.
“We are about inaugurating our second production line to increase our market share; this will be in January 2019. It is because of high demand for BUA cement that we are increasing output.
“We expect competition but we are prepared for it because competition is the bedrock of business success,” he added.
Ladan described Port Harcourt as home to BUA, where the firm began work in 2008, maintaining that BUA cement remained the most popular brand in the city.
Speaking on the purpose of the training, Ladan said: “The purpose of this training is to show the end users the best way to get the most out of the product by discussing with the end users and commercial block moulders or block industry firms.
“Good cement must go with a good mix to get the best blocks. So, exchange of ideas will help in this. Our selling point is high quality, which makes builders look for BUA cement,” he added.