Customer service week: UBA harps on Customer First Philosophy

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United Bank for Africa (UBA) has marked the 2019 Customer Service Week with the theme ‘Magic happens here.’

The event which is commemorated globally from October 7-11 recognises the importance of customer service and seeks to show appreciation to the staff who serve and support customers with the highest degree of care and professionalism.

Speaking on the significance of continuous customer service delivery, the group managing director of the bank, Mr. Kennedy Uzoka, said UBA had, over the years, resolved to address the persistent customer service challenges in the bank by launching the Customer First (C1st) Philosophy.

He said the primary objective of C1st is “to transform the Bank into an undisputed customer-focused institution delivering excellent financial services from the customers’ standpoint.”

He said the theme for this year’s celebration embodies all that the bank represents as encompassed in its Core Values – the 3EEEs: Excellence, Enterprise and Execution.

Uzoka also appreciated the staff who have worked tirelessly to satisfy customers, and urged them not to rest on their oars.

“As we celebrate this year’s Customer Service Week, I would like to express my gratitude to you all for the journey so far. It is my belief that, with our collective strength and commitment to the Bank’s corporate goals, the on-going crusade on Customer-First Philosophy, anchored on our core values; Enterprise, Excellence and Execution (3EEEs), the C1st drive will permeate the system and become our most treasured initiative group wide,” he said.

The bank chief also used the opportunity to explain that UBA is on the right trajectory to entrenching itself as the preferred bank in the heart of customers.

“Our primary objective is to imbibe and demonstrate C1st philosophy as a ‘way of life’ in all our engagements with customers. This is truly our core essence and how we wish to be primarily recognised always.”

Already, all UBA branches nationwide are engaged in various activities to make the week-long celebration exciting and memorable.

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