Fidelity Bank has paid a total sum of N9.3 million to its 62 holders of Sweet Account (SWEETA) across the country.
The bank said in a statement that each customer received N150, 000 as part of its commitment “to putting smiles on its customers’ faces by enriching their lives through its ongoing savings loyalty programme.”
According to the statement, the bank readjusted its approach with respect to the loyalty scheme in a bid to deepening customer engagement.
Under the auspices of the loyalty scheme, it said the bank presented cheques to the beneficiaries of the loyalty scheme at various children’s events organised by Bounty Kiddies Bites and Event, Katsina; Zeelove Event Management; Pamvilla Primary and Secondary School; Refiner School; Ilupeju Junior and Senior Secondary School; Orphanage Home, IDP camp throughout Katsina, Niger, Abuja, Lagos, etc.
Commenting on the initiative, the chief executive officer of the bank, Mrs. Nneka Onyeali-Ikpe pointed out that all round quality education remains a strong anchor in raising tomorrow’s children and breeding exceptional children who can compete globally.
“This is why we have decided to contribute our quota as a bank by offering school fees support to select Nigerian children,” she said.
She urged well-meaning Nigerians and corporate entities to continue to support positive causes that would ensure a secure future for children.
Similarly, the bank’s head, product development, Mr. Richard Madiebo, encouraged prospective and existing customers to open SWEETA accounts for their children and wards to participate in this initiative.
Meanwhile, the bank said it doled out N4.1 billion to 10,280 customers (7,367 Fidelity Personal Savings Scheme FPSS and 2,913 SWEETA) from the inception of the loyalty scheme to date.
In keeping to its promise of rewarding N500,000 “extra income” and N150,000 “School Fees Support” to all active FPSS and SWEETA holders every quarter, the bank conducted random electronic selection of the loyalty beneficiaries across Regional banks/branches for quarter ended March 31, 2021.
Recently, it also conducted a virtual cluster loyalty selection for Fr. Hillary Group of St. Peters Catholic Church, Awka, and Mrs. Ngozi Cynthia was the recipient of N500, 000 in ‘extra income.’