Fidelity Bank launches ‘Fidelity for You’ television campaign


Fidelity Bank Plc has launched a new campaign tagged ‘Fidelity for You’, which meant to demonstrate the bank’s commitment to its customers.

The bank said in a statement that the new campaign is designed to signpost its commitment to support customers no matter their economic status, age or creed to meet their financial aspiration.

The television commercial for the campaign, which was shot across locations in Nigeria, boasts of a catchy tune and interesting performances designed to drive home the bank’s promise to always stand by its customers.

“By design or coincidence, the launch of the ‘Fidelity for You’ campaign is yet another commendable announcement in a string of achievements the 33year old bank has recorded in the last few weeks.

“These include its recently released nine months 2021 financial results in which the bank posted a 31.4 per cent growth in profits to N28.1billion; the successful completion of its Eurobond exercise where it raised $400 million from the international capital markets as well as the launch of a fifth season of its savings reward scheme tagged ‘Get Alert in Millions’ (GAIM) Season 5 where it would be doling out over N125 million to lucky customers,” the statement quoted the bank’s managing director and chief executive officer, Mrs. Nneka Onyeali-Ikpe as saying.

Recall that the bank was in the news lately for winning a string or awards with the most recent being the awards for the “Fastest Growing Bank” and “MSME & Entrepreneurship Financing Bank of the Year” at the 2021 BusinessDay Banks & Other Financial Institutions (BAFI) Awards; and the 2020 Development Bank of Nigeria (DBN) service award for the highest disbursement to DBN-focused locations.

Also recall that Onyeali-Ikpe had, after her appointment on January 1, 2021, announced her plans to take the bank to tier-one status by 2025, through seven key imperatives including a brand refresh exercise.

Market watchers expect the launch of the ‘Fidelity for You’ campaign to give the bank additional impetus as it aims to close the year strong and take on nascent opportunities in year 2022.


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