Ime Akpan
Fidelity Bank Plc is seeking to improve financial inclusion as well as promote financial literacy by organising Campus Activation Programme at the Federal College of Education (Technical), Yaba, Lagos.
Speaking at the event held at the college recently, the bank’s divisional head retail banking, Mr. Richard Madiebo explained that part of the objectives of the programme was to raise students’ awareness of the importance of financial literacy.
Madiebo, who was represented at the event by the flex product manager of the bank, Mr. Johnson Akaolisa, also said the bank was also focused on creating accounts for those that are not in the banking system.
“We are trying to bring these students to the formal sector because most of them don’t have bank accounts. Part of the objectives of the campus activation is also to lecture them on the importance of financial literacy.
“So those that don’t have account, we open account for them and those that have accounts, we lecture them on why they should bank with Fidelity because we are here to provide solutions to their financial needs.
“This is the first time of coming to the school to organise this campus activation. Before now our team usually visited because we have students who maintain accounts with Fidelity Bank,” he said.
Besides, he said the programme “is a platform through which Fidelity Bank engages students during major academic events such as matriculation, student week, convocation and others.”
More so, he said students were not the sole targets.
“Today, we are focusing on 3,000 students, which we have started. Presently, we have close to 500 students who have on-boarded. Our target is not only the students, but (also) the lecturers. We also want to meet the needs of the lecturers because some of them want consumer loans, and also provide them with solutions for their retail needs,” said Madiebo.