Funso Aina of MTN Nigeria wins Sabre IN2 ‘Innovator of the Year’ award in Germany

*L-R: Founder and chair, PRovoke Media, Paul Holmes, presenting the 2023 SABRE Award for African Innovator of the Year (Brand) to senior manager, external relations, MTN Nigeria, Funso Aina at the PRovoke EMEA Summit at Gesellschaftshaus Palmengarten, in Frankfurt, Germany on March 23, 2023.

The senior manager, external relations of MTN Nigeria, Mr. Funso Aina, has been named as the ‘Innovator of the Year’ in the brands category at the SABRE IN2 awards.

The Sabre IN2 awards recognise work that highlights the expanding scope of the PR profession, from content creation to the evaluation process using data and analytics to inform, enhance and evaluate campaign successes across the globe.

The award was presented at the PRovoke EMEA Summit in Gesellschaftshaus Palmengarten Frankfurt, Germany. 

Aina, who is a member of the Nigerian Institute of Public Relations (NIPR) and a corporate communication professional with over two decades of experience, emerged top across Europe, the Middle East and the African region (EMEA).

MTN which announced this in a statement, said the award as “is a testament to Funso’s trailblazing efforts in media relations, through MTN Nigeria’s Media Innovation Programme (MIP), a six-month certificate programme for Nigerian media practitioners to increase the knowledge and skill base of the participants, help them understand the changing media landscape and how to effectively use technology to create impactful media content in the country and Africa at large.” 

Commenting on the award, the recipient described it as “inspiring.”

“I am grateful for the recognition from SABRE and its dedication to acknowledging exceptional content produced by modern public relations professionals. This award is inspiring for all of us at MTN; it emboldens our commitment to improving the media landscape and implementing our ‘Good Together’ initiative.

“I am convinced we still have feats to achieve in the industry, and with strategic thinking, we will cover even more grounds,” he said.

Presenting the award to Aina, the chief executive officer and editor-in-chief of PRovoke Media, Mr. Arun Sudhaman, explained that the award category spotlights professionals in agencies and brands that empower and enable reputation excellence within their organisations.

“The media and communications industry is in the age of convergence, with every discipline demonstrating decent impressions to be most valuable to organisations and agencies. The innovation SABRE awards recognise groundbreaking campaigns- having factual data analysis and implemented with the use of technology for evaluation by industry leaders. The award category spotlights professionals in agencies and brands that empower and enable reputation excellence within their organisations.”


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