The national vice president of the Association of Registered Insurance Agents of Nigeria (ARIAN), Mr. Jegede Olatunji, has advocated for the establishment a specialised training school for insurance marketers to equip them with comprehensive education in insurance principles, policies, regulations, and effective marketing strategies.
Olatunji stated this in an interview with members Finance and Business Online Publishers ( FiBOP) in Lagos.
He said such an institution would enhance the knowledge base of the marketers who would in turn educate the public on the role and benefits of insurance in the economy.
He also said the knowledge gained would also equip the marketers to communicate more effectively and assist potential clients in making informed decisions.
“To optimise the benefits of insurance and ensure effective communication with potential clients, there is an urgent need for a specialised training school for insurance marketers in the country.
“Training insurance marketers bridges the knowledge gap between registered insurance agents and insurance brokers as it enhances their understanding of the insurance industry, enabling them to better navigate the complexities with confidence and professionalism,” he added.
Furthermore, Olatunji said such institution would serve as a platform for continuous professional development as well as ensure insurance marketers stay updated with the latest industry trends, regulations and marketing techniques that would provide them with accurate information and command high standards of service.
More so, he said the establishment of a specialised training school for insurance marketers would further bridge the knowledge gap and ensure better understanding and increase awareness of the benefits of insurance.
Thereafter, the insurance expert shed some light on the crucial role of insurance in managing risks as well as its numerous benefits for individuals and businesses alike.
“Insurance provides individuals and businesses with financial security against potential losses caused by accidents, theft, natural disasters, or health-related issues. It acts as a safety net, ensuring that policyholders are not financially devastated when unforeseen events occur.
“By transferring risks to insurance companies, individuals and businesses can focus on their core activities and goals. Insurance experts assess and manage risks on their behalf, allowing policyholders to navigate their daily lives and operations with greater confidence.
“Insurance offers peace of mind and security to individuals and businesses by reducing uncertainty and anxiety knowing they are protected against potential risks by allowing policyholders to concentrate on their daily activities without constant worry about financial setbacks.
“Insurance contributes to the stability of the economy by sharing and distributing risks and by preventing the concentration of financial losses on individuals or businesses which helps companies maintain economic balance and prevent severe disruptions,” he said.
Olatunji maintained that as insurance awareness grows, efforts were being made to reach out to the informal sector, which, according to him, “is increasingly recognising the importance of insuring their products and assets.”
