TGI Distri Limited has introduced Terra Seasoning Cubes into the Nigerian market.
Addressing the media at the launch of the product in Lagos, the group executive director and managing director of TGI Distri Mr. Sunil Sawhney described the new food seasoning as “true cooking sensation allowing everybody to enjoy great taste.”
He said the cubes which come in two variants – beef and chicken- both come in single cubes of 4 grammes.
He added that cube has particularly been designed to meet the taste requirements of all Nigerians, especially in terms of aroma and flavour.
On the acceptability of the product, Sawhney said: “We believe in studying the needs of our consumers and acquiring genuine insights into their requirements and demands.
“We respond to these requirements with better products and services that enhance the quality of life. We support our product offerings with strategic marketing and sales initiatives”.
“Terra Seasoning Cube is an outcome of painstaking research; it is many steps ahead of other brands in the market in terms of taste and aroma. I enjoin everyone to try it.”
Also speaking at the event, TGI Distri’s executive director in charge of commercial, Dr. Onyekachi Onubogu, said “Terra seasoning is launching with two SKUs to address different pocket power: 50-cube pack and a 25-cube pack.
“We are also launching with five free cubes in the 50-cube pack and two free cubes in the 25-cube pack as a consumer promo.”
Giving reasons for the choice of the brand’s pay-off line ‘Locks the aroma in; Gets the taste out’, Onubogu said: “Terra seasoning cube has been formulated and manufactured to preserve the aroma of meals during and after cooking.
Terra seasoning is produced by West African Cubes (WACUB) Ltd. in Sagamu, Ogun State.
TGI Distri Limited is a member of the TGI Group, former owners of Chi Limited, producers of Chivita and Hollandia.
